Step inside the EF Pop-Up Store

Recently we had the pleasure of hosting our first Pop-Up Shop in Melbourne. It was a special milestone for Elle Forma, as we welcomed the EF community for an in-person shopping experience in a refined and relaxing setting. We loved meeting you and chatting all things jewellery and styling. For those of you interstate or overseas read on to experience some of the beauty from the day. 

An elegant backdrop

Meagan Harding, who is the photographer behind some of the Elle Forma website images, has a gorgeous, light-filled studio in South Melbourne. We had access to this studio and it served as an ideal venue for the first Elle Forma pop-up event. The studio's minimalist aesthetic with polished concrete floors, high ceilings, and soft window sheers provided the perfect blank canvas to welcome guests and showcase the jewellery. 

Curated elements

Focusing on feminine elements inspired by the Elle Forma brand there were curated details present on the day. From a selection of blooms and foliage to give the space some colour and texture, to styling objects and interiors. The jewellery was displayed using neutral displays and bespoke stone elements from Pezzo Di Terra and CoTheory which elevated the space. Guests enjoyed refreshments from local businesses Sucre Du Jour and il migliore for something petite and sweet.  

Setting the scene  

We lost count of how many of you commented on the scent at the studio that day, and for good reason — it smelled like a day spa or similar to an Aesop store (iykyk). The essential oils used on the day were a combination of Vetiver, Petitgrain and Bay. A carefully selected Spotify playlist added to the ambiance and is available to listen to here

Gracious Contributors

Events like these are made possible with the help, support and kindness of key individuals. I'd love to acknowledge some of these people who contributed on the day and brought the vision to life. 

Photography — Captured by Lilyanah Angel Photography

Florals and interior styling — Created by a dear friend, Rebecca L.

Stone Plinth — Provided by Pezzo Di Terra

Scalloped stone trays and bowl — Provided by CoTheory

Venue — Meagan Harding

Close friends who helped on the day.

Each of you for stopping by. 

More to come in 2024

We are already planning the next Pop-Up event in the coming months and can't wait to welcome you back to shop in-person soon. 

For those who missed the event but have enquired about a private viewing appointment, you can book a suitable time here or contact us for an alternative time. There are so many beautiful new pieces available, with more coming. 

As always, thank you for your support. 

Sheila x

* All images featured in this Journal were beautifully captured by Lilyanah Angel Photography

Congratulations to A.Y who was the winner of the Pop-Up Store gift voucher. They have won a $150 Gift Voucher to use on the website.